Will BAT reach $100?

As a keen observer of the cryptocurrency market, I'm curious about the potential of Basic Attention Token (BAT). Given its unique approach to digital advertising and user privacy, coupled with its integration into the Brave browser, could you elaborate on the chances of BAT reaching the $100 mark? While the current market conditions and crypto trends are always fluid, what are the key factors that could propel BAT's value towards this significant milestone? What challenges does it face in achieving such a significant price increase? I'd appreciate your insights on this exciting yet uncertain journey ahead for BAT.