Why are Honda CRVs so expensive?

I've been noticing a trend in the automotive market that's quite perplexing. The Honda CRV seems to be commanding higher prices than comparable SUVs, despite its relatively standard features and specifications. Could you elaborate on the reasons behind this? Is it due to brand loyalty, or are there specific technical advantages that justify the higher price tag? Additionally, are there any hidden costs or maintenance issues that consumers should be aware of before purchasing a Honda CRV? Clarifying these points would help me and others in the market make a more informed decision.