How to create a cryptocurrency explainer video?

As a financial professional interested in the world of cryptocurrencies, I'm often asked how to effectively communicate the complexities of this rapidly evolving field to a wider audience. One common method is through the use of explainer videos. Could you please elaborate on the key steps involved in creating a cryptocurrency explainer video that captures the essence of the topic while remaining accessible to a general audience? Some key points I'd like to hear about include: identifying the target audience, outlining the key points to cover, selecting appropriate visual aids, and strategies for maintaining viewer engagement throughout the video.