I'm trying to understand the
CORE objective that Airbnb is aiming for. I want to know their strategic goal, what they hope to achieve as a company in the long run.
7
answers
InfinityEcho
Mon Mar 10 2025
Airbnb aims to establish both Demand Power and Activation Power.
Luigia
Mon Mar 10 2025
Airbnb has shifted its focus from performance marketing to brand building.
Andrea
Mon Mar 10 2025
These two elements constitute the brand equity and market presence of Airbnb.
Davide
Mon Mar 10 2025
Demand Power ensures that customers easily choose Airbnb when seeking accommodation.
CryptoPioneer
Mon Mar 10 2025
Activation Power, on the other hand, makes it convenient for customers to complete their bookings.